Following the merger of Rena Quality Group and Eagle Technology, we took the opportunity to embark on a rebranding journey, breathing new life into our logo and design. Through this article, we invite you behind the scenes and reveal the reasoning behind our revamped logo and design.
A Rich Legacy, Forging a Solid Foundation
Let us begin by rewinding the clock to 1982, when Eagle AS, known then as Teknotherm AS, was established. It was a brainchild of the Eagle Group, and over the years we developed the company into becoming a market leader in the maritime cooling systems industry. Teknotherm’s success, coupled with the start-up and prosperous operation of Therma Industri AS, a company focusing on land-based cooling systems, laid the bedrock for the robust financial standing the Eagle Group has today. As a nod to our roots and the values on which our company was built, we incorporated the original color of Teknotherm, at the top of the Eagle in our logo. This color serves as a symbol of our heritage and the foundation upon which Eagle Technology proudly stands.
The Eagle
The origin of the name Eagle traces back to the founder of Teknotherm, Einar Myklebust, a keen hobby golfer. In the early 2000’s Einar established a holding company on top of Teknotherm AS and due to his passion for golf the choice was clear – Eagle AS. In golf, an Eagle represents an exceptional achievement, where a player hit two under par. This analogy reasons well with us as an ambitious company with high aspirations and thus the Eagle is place at the top right of our name – symbolizing the Eagle lifting off and reaching new heights. Furthermore, just as an eagle soar above the rest, is agile and has extraordinary vision – we strive to distinguish ourselves in our business areas with cutting-edge technologies and solutions, an agile organization which allows us to swiftly respond to our customers needs, and a clear vision for a cleaner future.
A Strategic Shift: Environmental Technology
Fast forward to 2015—a year that marked a turning point for the Eagle Group. In the wake of the oil crisis and the sale of Teknotherm to Heinen & Hopman, we made a strategic decision to invest heavily in environmental technology and sustainable solutions. This choice led us to establish Eagle Technology Bosnia and acquire Rena Technology and Quality Group, which later became Rena Quality Group. Substantial financial and R&D resources were invested into these entities, all with the common goal of building an innovative and robust company that could make an impact on creating a cleaner and more sustainable future.
Colors of Change
The transition from the original blue color associated with Teknotherm to the vibrant green hue in our logo carries profound symbolism. It represents our commitment to embrace change, adapt, and work towards a cleaner future. The green shade serves as a visual embodiment of our dedication to delivering environmentally-friendly solutions that resonate with our vision – Clean Future is our Business. Our goal is to continue innovate, develop cutting-edge technologies, and provide sustainable solutions that not only benefit our clients but also contribute to a cleaner future.
As we embark on this exciting new chapter, the reasoning behind our logo and design becomes clear. The incorporation of Teknotherm’s original color pays homage to our history and roots, while the shift to a greener hue symbolizes our commitment to environmental responsibility. Eagle Technology is poised to make a significant impact in the world of sustainable solutions.
We are very proud of our new logo and design and would like to thank Leonberg AS for their contribution in this process. Their professionalism, input and impeccable service have been invaluable to us.
In addition, we would like to thank GP Gruppen for their contribution to redesigning the website and helping us integrate our new design onto our website. We look forward to continuing to work with you both!
